Super Yacht Emoji approached us to help them with their social media management campaign and to drive traffic via Google AdWords. Emoji are a yacht charter company that offers an ultra-exclusive Sunseeker yacht which can accommodate up to 10 guests across 5 cabins and has a small and efficient professional crew.
As the company has the tagline “For the few, Not the many”, it was always going to be important to ensure their social media accounts and presence shared that elite and exclusive branding. We helped to not only create and establish their various social media accounts but also oversee the creation and posting of content through the different social media platforms the company are active on.
It was vital that there was consistency to their whole online presence. Just as their website has an elegant and luxurious feel, we wanted to ensure that sense was clear on their social media accounts. Their yacht has been designed after all very deliberately and is targeted at the few wealthy individuals who could afford that type of holiday.
As well as developing their social media profiles and the content, we also worked hard to ensure that there were effective and engaging lines of communication between the brand and their customer base. We also carefully monitored what the online conversations were about the brand.
To help create interest and encourage people to book charters, we developed and ran social media advertising and marketing campaigns, especially focused on their target market.