A Search Engine Optimization Agency For SMEs
Are you ready to scale your business and get your website ranking with Google? Then look no further.
We provide high-performing SEO campaigns for clients in the UAE.
Collaborating with entrepreneurs and marketing managers to deliver focused SEO campaigns, our highly skilled SEO team has the expertise to provide SEO campaigns for all industry types.
Local Area SEO allows any business, such as florists, property agents, accountants, and builders, to use local SEO to increase visitors to their website. People searching for a particular trade will see your listing at the top of the search results when targeting a specific region or city with SEO.
eCommerce Online Stores can use focused eCommerce SEO with content marketing to boost their website’s ranking in Google and boost traffic numbers to their site.
Medium-sized businesses profit from a mixture of SEO and content marketing to increase their brand’s awareness. New and improved content lets prospective customers progress through the sales pipe.
All types of search engine optimisation (SEO) focus on increased rankings on all search platforms; Google, Bing or Yahoo! the purpose is to increase traffic and, increase website conversions leading to more sales.
Our SEO Services
Major traffic growth requires a lot of time, patience, and specific techniques. SEO when done well is worth the investment.
Every 15DegreesNorth SEO campaign is built exclusively for the client based on what is required to get the fastest ROI.
Our SEO strategy includes a range of technical work:
- Researching and planning
- Content creation
- On-page SEO (web page content)
- Off-page SEO (backlinks)
- Technical on-site optimisation (site indexing)
- Technical site audit
- Fixing errors and issues thrown up by the audit
- Performance Measuring and Optimisation (So you can achieve figures like ours)
We all want to succeed and want to know what our competitors are doing in the same space. That is why before we do anything else, our SEO experts will perform an audit of three of your competitors to determine how they are ranking (if at all) and for which keywords or phrases.
This allows us to construct your SEO campaign based on their strengths and weaknesses to improve your website’s ranking.
Our first step to creating a plan that will have meaningful results is an SEO Audit. The aim of the audit is to identify as many preliminary issues affecting organic search performance as possible. These could be bad links or technical issues resulting in low rankings.
Our SEO expert will seek out optimisation opportunities on your website and work through these optimisations in top priority order.
Analytics data allows us to see what is performing well or not so well on your website.
Our SEO expert will audit the existing analytics setup to ensure your tracking is working correctly to deliver the insight you need.
Keyword research comes down to understanding the searcher’s intent.
Our SEO expert will work through the key phases of SEO to identify the correct terms likely to lead to increased revenue.
Our SEO expert will optimise your web pages for the most profitable keywords to rank higher in search engines for specific keywords to increase organic traffic.
This is done by inserting keywords seamlessly into title tags, headings, meta descriptions, links, and page content.
To improve your website ranking we recommend using high-quality links to other websites instead of focusing on the volume of links you have. These can be serviced via social media, guest blog posts, or directories from other websites.
Our SEO and content experts will concentrate on contextually relevant, reliable links to boost your search engine rankings.
Backlinks like link building are especially important for SEO as they represent a “credibility” from one site to another. Backlinks to your website indicate to search engines like Google that others guarantee your content. Although these backlinks do help a site’s ranking, low-quality backlinks can also do more harm than good, keeping a website’s ranking down.
Our SEO expert will audit your existing backlinks and determine whether any harmful links should be removed or disavowed.
This is where is gets a little more complex as technical SEO requires improvements to your website that allow search engine spiders to crawl and index your website more effectively to help improve organic rankings and overall performance.
Content needs to be relevant and refreshed from time to time to target your audience.
Our SEO experts will collaborate with you to create new content and find opportunities to rank and convert new leads.
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What Does A Search Engine Optimization Agency Do Exactly?
In short, the objective of SEO is to improve your website; increase its visibility to rank better and direct more organic traffic to your site. But did you know that Google has well over 200 factors that influence its algorithm? Our good friend Brian Dean over at Backlinko has created an awesome list of them all which you can read here.
In short, a Search Engine Optimization Agency will be optimising your site and pages to meet most if not all of those ranking factors.
Every one of our SEO campaigns has a dedicated Account Manager; your main point-of-contact. Your Account Manager, along with your SEO expert and Content Marketing Specialist, will collaborate to create a long-term SEO strategy for your website.
Our SEO experts will make continual improvements in response to Google’s algorithm changes, to keep your rankings high.
Stage 1 —Analysis
We Analyse Your Existing SEO Campaign: We start your SEO campaign with an audit of your website and analytics setup. We will ensure everything is working properly so we can monitor where your website visitors come from, where they are going on your website and what actions they are taking.
Stage 2 — Research
We Research Your Industry: Our SEO experts will research your competition. Not only their rankings but their SEO strategy, their content, and their links. This enables them to seek opportunities to increase your website visibility to rank better and direct more organic traffic to it.
Your competitors’ content and link-building strategy can indicate what’s working well in your niche — or not.
Stage 3 — Plan
We Draft Your SEO Strategy: Based on our research, we will draft a plan of action to improve your website to reach your long-term traffic, leads, and revenue goals. These activities include:
Optimising your website and its content
Creating new and/or updating content
Improving the quality of content linking to your website
Stage 4 — Create
Our Search Engine Optimization Agency will create outstanding content: For your website to be highly ranked, our SEO and content marketing experts will collaborate to make your content more relevant, creating the best content for your audience’s search queries. This in turn should lead to an increase in brand authority, trust, and rankings.
Stage 5 —Improvements
We Constantly Make SEO Improvements: Our SEO experts at 15DegreesNorth will continue to monitor how your website ranks in response to our work, what your rivals are up to and any search engine algorithm updates. This enables us to give priority to the work we have planned and deliver the quickest and most effective results possible.
Why We’re Not Your Typical
Search Engine Optimization Agency
We do not send you endless reports for the sake of sending reports. What you receive from 15DegreesNorth will be relevant to your campaign’s performance; a monthly report showing what has been accomplished, how we achieved this and how our work is bringing you closer to your business goals. We keep it jargon free, easy to understand so you can ask all the right questions.
Frequently Asked Questions
Not Sure What You Need?
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