GLOSSARY.
A
- A/B Testing
- Above the Fold
- Accessibility
- Ad Rank
- Ad Spend
- AEO (Answer Engine Optimisation)
- Affiliate Marketing
- Agentic AI
- AI Agent Sessions
- AI Answer Selection
- AI Suthority Signals
- AI Brand Sentiment
- AI Citation
- AI Citation Optimisation
- AI Citation Source
- AI Content Detection
- AI Crawlability
- AI Crawlability Optimisation
- AI Hallucination
- AIO (AI Overviews)
- AI Overviews (AIO)
- AI Ranking Signals
- AI Share of Voice
- AI Visibility
- Alt Text
- Analytics
- Anchor Text
- Answer Engine Optimisation (AEO)
- API (Application Programming Interface)
- Attribution
- Attribution Model
- Audience Insights
- Audience Segment
- Authority Terms
- Authority Vector
- Awareness Stage
C
- Call To Action (CTA)
- Campaign
- Canonicalisation for AI Search
- Canonical Tag
- Canonical URL
- ChatGPT Search
- Chunking
- Churn Rate
- Citation Frequency
- Click Fraud
- Click-Through Rate (CTR)
- CLV (Customer Lifetime Value)
- CMS (Content Management System)
- Cohort Analysis
- Competitive Analysis
- Consideration Stage
- Content Audit
- Content Calendar
- Content Management System (CMS)
- Content Marketing
- Content Optimisation
- Content Strategy
- Context Window / Context Length
- Conversion
- Conversion Funnel
- Conversion Rate
- Conversion Rate Optimisation (CRO)
- Conversion Tracking
- Cookies
- Copywriting
- Core Web Vitals
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost Per Engagement (CPE)
- Cost Per Lead
- Cost Per Mille (CPM)
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPE (Cost Per Engagement)
- CPM (Cost Per Mille)
- Crawl
- Crawl Budget
- Crawler / Spider
- CRM (Customer Relationship Management)
- CRO (Conversion Rate Optimisation)
- Cross-Sell
- CTA (Call-To-Action)
- CTR (Click-Through Rate)
- Customer Journey
- Customer Lifetime Value (CLV)
- Customer Relationship Management (CRM)
L
- Landing Page
- Landing Page Optimisation
- Large Language Model Optimisation (LLMO)
- Latent Semantic Indexing (LSI)
- Lead Generation
- Lead Magnet
- Lexical Retrieval
- LLMO (Large Language Model Optimisation)
- LLMs.txt
- LLM Visibility
- Local Pack
- Local SEO
- Long-Tail Keyword
- Looker Studio
- LSI Keywords
- LTV (Lifetime Value)
M
- Map Pack
- Market Segmentation
- Marketing Automation
- MCP (Model Context Protocol)
- Meta Description
- Meta Title
- Micro-Conversion
- Mobile Optimisation
- Mobile SEO
- Mobile-First AI Optimisation
- Mobile-First Indexing
- Model Context Protocol (MCP)
- MOFU (Middle of the Funnel)
- Multimodal SERP
- Multi-Source Content Verification
R
- RAG (Retrieval-Augmented Generation)
- RankBrain
- Ranking
- Ranking Factor
- Reach
- Redirect
- Referral Traffic
- Remarketing
- Response
- Responsive Design
- Retargeting
- Retention
- Retrieval-Augmented Generation (RAG)
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Returning Visitors
- ROAS (Return on Ad Spend)
- Robots.txt
- ROI (Return on Investment)
S
- SaaS (Software as a Service)
- Schema Markup
- Scroll Depth
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO)
- Search Engine Results Page (SERP)
- Search Intent
- Search Volume
- Semantic Search
- SEM (Search Engine Marketing)
- SEOx (Search Everywhere Optimisation)
- SEO (Search Engine Optimisation)
- SERP (Search Engine Results Page)
- SERP Features
- Session
- Session Duration
- Short-Tail Keyword
- Site Audit
- Sitemap
- Snippet Structure
- Social Media Marketing
- Social Proof
- Software as a Service (SaaS)
- Spider / Crawler
- Structured Data