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The B2B AI Marketing Agency That Asks Before It Answers. 

Everyone’s selling AI right now. New tools, new buzzwords, and new agencies that appeared last Tuesday. The truth is that AI has genuinely changed some things, changed others less than the LinkedIn threads suggest, and in a few cases made no meaningful difference at all to the businesses that bought into it.

We’ve been in B2B digital marketing since 2000. Long enough to have watched several “this changes everything” moments come and go. Long enough to know the difference between what actually works and what just looks impressive in a pitch.

AI is genuinely useful in the right places. We’ll tell you which places those are.

Straight answers

What Does an AI Marketing Agency Actually Do?

Good question. The honest answer is that it depends on who you ask.

Some “AI marketing agencies” have rebranded existing services, added the word AI to their proposals, and are charging accordingly. Others are selling AI tools with a kickback attached. A few are genuinely useful.

What we do is different. We work through your actual business: the processes, the people, the bottlenecks, the budget. Then we identify where AI marketing can make a real difference and where it can’t. We implement what’s useful. We tell you to wait for what isn’t.

No demos with a commission attached. No AI tool we need you to subscribe to - just a straight answer to a straight question.

Uncontrolled AI Implementations

The Bill Nobody Saw Coming.

Here's a conversation happening in finance teams right now.

"Why is the software spend up by £3,800 this month?"

Nobody knows. The marketing manager is on ChatGPT Plus. Three people in sales signed up for Microsoft Copilot. The dev team is hitting the OpenAI API directly. Someone in accounts is using Claude for report summaries. Everyone assumed someone else was keeping track.

Nobody was.

This is what uncontrolled AI implementation actually looks like. Not a strategy. Not a competitive advantage. Twelve separate subscriptions, no oversight, and a monthly bill growing in every direction at once.

The numbers add up faster than most businesses expect. Microsoft Copilot is £25 per user per month. A team of 20 using it is £500 before anyone has opened a single prompt. Add a couple of developers querying the OpenAI API without rate limits and you can spend £400 in an afternoon. Without anything particularly useful to show for it.

A quick word on tokens, since most businesses don't know what they're actually paying for. A token is roughly three-quarters of a word. Every AI interaction consumes tokens on both ends: the AI reads your prompt (input tokens) and writes its answer (output tokens). You pay for both. Flat-rate tools like ChatGPT Plus hide this behind a monthly subscription. The moment anyone in your business starts using the API directly, every interaction has a price. A single long document analysis can consume 40,000 tokens. Twenty staff doing that daily is real money, fast.

We've seen companies spending £2,500 a month on AI tools that are delivering about £300 worth of actual value. The rest is unmonitored usage, duplicate subscriptions, and tools nobody has opened since February.

The problem isn't AI. The problem is buying first and thinking second.

Before you implement anything, you need a clear picture of what you're already spending, what it's producing, and where the real return is. Then a governance structure that keeps the bill predictable and the usage purposeful.

The most expensive AI strategy is the one nobody designed.

Our AI Services

AI Marketing Services for B2B.

01

AI Marketing Consulting

Before you spend money implementing anything, you need to know whether it’s the right thing to implement. That’s where we start.

We audit your current marketing activity, look at where the real bottlenecks are, and tell you honestly where AI can help. Sometimes that’s content. Sometimes it’s your ad copy. Sometimes it’s the way you’re managing data. Sometimes the biggest win is somewhere you hadn’t considered.

You get a clear picture of what’s worth doing and what isn’t. No fluff, no generic recommendations.

02

AI Cost Audit and Governance

If your business is already using AI tools, the first thing we’ll do is find out what you’re actually spending and whether it’s justified. Subscription by subscription, API call by API call.

Then we put a sensible structure in place. Usage policies, approved tools, rate limits where needed, and clear ownership of what each tool is actually for. The kind of governance that means next month’s bill looks like this month’s.

Most businesses that come to us for AI consulting save money in the first 30 days. Not because AI is bad. Because nobody had ever looked at it properly.

03

AI-Assisted SEO

AI has changed how some searches are answered. AI Overviews now appear above the organic results for a growing number of queries. That matters for some businesses more than others.

If your customers are searching for things that Google now answers with an AI Overview, you need to know about it. If they aren’t, you need to know that too, so you stop worrying about it.

We audit your current search visibility, identify where AI Overviews are affecting your traffic, and build an SEO strategy that accounts for the actual situation you’re in. Not the theoretical one from the LinkedIn post.

04

AI Content Strategy

Content is where AI is most obviously useful and most obviously misused. The tools are fast. They’re also confidently wrong regularly and culturally empty by default.

We use AI tools as part of our content process for B2B clients. With a human in the loop who knows your sector, knows your audience, and knows when to override the machine.

The result is content that ranks, reads well, and doesn’t sound like it was written by a committee of optimistic chatbots.

What we can build

If It Involves AI and Your Business, We Can Build It.

From assistants to automation to bespoke tools - engineered around your process, not a template.

/ Build

Custom AI Assistants

An assistant trained on your product docs and processes, so your sales and support teams get accurate answers instantly instead of trawling through PDFs.

/ Build

Workflow Automation

Reporting, lead routing, outreach, data cleanup - the repetitive work that eats hours - handled reliably in the background.

/ Build

Custom AI Tools & Apps

Bespoke internal tools built around your exact process - the useful side of AI, engineered to do one job properly.

/ Integrate

System & CRM Integrations

Wire AI into the systems you already run - CRM, docs, data - using the Model Context Protocol, so it works with your stack, not around it.

/ Search

AI Search Visibility (GEO)

Get found and cited in AI Overviews, ChatGPT, Gemini and Perplexity - where a growing share of your buyers now start their research.

/ Enable

Training & Workshops

Get your people using AI properly and safely - practical, sector-specific sessions, not a generic deck of prompts..

B2B AI Tools

AI Tools: We Use Them. We Build Them.

We don’t consult on AI tools from a distance. We use them ourselves, every day, across our own work. Content, SEO, research, reporting. That matters because we’re not explaining something we’ve read about. We know what the tools can do, where they fall over, and how to get consistent, useful output from them rather than impressive-sounding nonsense.

We also build custom AI tools for B2B clients.

That might be a custom AI assistant trained on your product documentation, so your sales team can get accurate answers instantly instead of trawling through PDFs and getting it wrong. It might be an automated workflow that takes a brief and produces a first draft in your brand voice. It might be something that sits inside your existing systems and handles a specific task that currently costs someone three hours a week.

We scope it, build it and test it - then you choose how it runs. Take it off our hands as a one-off build you own outright, with no ongoing subscription and no dependency. Or let us host it, monitor it and keep improving it for a simple monthly fee. Either way, it does exactly what you need it to do - and you can move from managed to owned whenever you like.

If you know you need something but aren't sure what shape it should take, that's exactly what the audit is for.

The model

We Build It. Then We Look After It.

No five-figure upfront build, no black box. One monthly fee, and the thing keeps getting better while we run it.

Step 1

Ask first

A free review of your business and where AI could genuinely earn its keep. No obligation, no jargon.

Step 2

Scope & build

We agree exactly what we're building and why, then build, test and ship it properly.

Step 3

Look after it

We host it, monitor it and improve it every month as your business and the tools evolve.

Step 4

Own it (optional)

Want it in-house? Buy it out and take full ownership. No lock-in holding it hostage.

In practice

Less Theory. Here's What It Looks Like.

01

A sales assistant who knows the product

Trained on your specs and case studies, so reps stop guessing and start answering in seconds.

02

Reporting that writes itself

Pulls the numbers, drafts the commentary in your voice, lands in your inbox, three hours a month, gone.

03

A lead qualifier that spots buyers

Scores and routes enquiries automatically, so your team spends time on the ones worth chasing.

04

Getting cited by ChatGPT & AI Overviews

Structured so the answer engines quote you, not your competitor, when a buyer asks.

AI and SEO

Why AI Sits Under SEO, Not the Other Way Around.

There's a fashionable argument that AI has replaced SEO. It hasn't.

Google makes almost all of its money from Google Ads. It is not going to replace that revenue model with AI Overviews. What it has done is change how some results are displayed. That matters. It's also a much smaller shift than most AI marketing agencies need it to be, for obvious reasons.

SEO is still the foundation. AI is a tool that sits on top of it. Anyone telling you otherwise is either misinformed or has something to sell you. Sometimes both.

We've been watching these shifts since 2000. We know which ones to take seriously.

🔒︎

No Lock-in. Ever.

We don’t ask you to sign long contracts. We don’t need to.

If we’re doing good work, you’ll stay. If we’re not, you should leave. The 30-day no lock-in policy exists because we’d rather earn your business every month than hold it in paperwork.

It also tends to concentrate the mind on actually delivering results.

🗨

Start With an Honest Conversation

We don’t propose first. We audit first.

Tell us what you’re trying to achieve, and we’ll tell you honestly whether AI marketing can help, what it would involve, and what it would cost. If it’s not the right fit, we’ll tell you that too.

Talk to us about AI Marketing

Up-front pricing

Transparent monthly pricing. No mystery quotes.

Built and looked after. See how it sits alongside everything else we do.

See all pricing

AI Marketing FAQs

Frequently Asked Questions.

We're already using AI tools. What would you do first?

Find out what you are spending and what you are getting in return.

Will AI Overviews destroy our organic traffic?

For some businesses, yes, it matters. For others it changes almost nothing. It depends entirely on the queries your buyers actually use, and that is a question with a measurable answer rather than an opinion. We audit your current visibility, identify which of your terms now trigger an AI Overview, and quantify the traffic at risk. If your queries are unaffected, we will tell you, and you can stop worrying about it.

What happens if you decide we don't need AI?

We tell you. That is the whole point of auditing before proposing. Sometimes the answer is that AI helps with content but not with your ad copy. Sometimes it is that your bottleneck is a slow website and no amount of AI will fix it. We would rather lose a project than sell you four months of automating something that was already working.

Do you take commission on the AI tools you recommend?

No. There are no affiliate arrangements, no reseller margins, and no tool we need you to subscribe to. That matters because a recommendation is only worth something if the person making it has nothing riding on the outcome. When we build custom tools for clients, we scope, build, test and hand over. There is no ongoing subscription to us afterwards.