From IT Consultancy to B2B Marketing Experts.
Most agency founders have a marketing degree and a LinkedIn account. Our founder has a slightly different background.
Origins
Older Than The Industry We're In.
Before 15DegreesNorth existed, Mark served as a nuclear submariner. When you're responsible for systems that cannot fail underwater, you develop a certain attitude towards detail. You check everything. You document everything. You assume nothing works until you've proved that it does. Not as a process. As a survival habit.
That mindset followed him into IT consultancy and software testing. QA specifically. It turns out the discipline that keeps a submarine operational maps rather well onto finding what's broken in a website before the client does.
In the late 1990s, while working in IT, Mark came across the early work of Corey Rudl and others who were quietly figuring out how search engines worked. While most businesses hadn't noticed the internet yet, Mark had already started taking it apart to see what made it tick.
15dn.com was registered in 2000. 15DegreesNorth followed as the brand sharpened and the focus deepened. That's 26 years of working in UK digital before most of the current crop of agencies existed.
Approach
Built on Logic, Not Guesswork.
Our roots in IT mean we've always seen digital marketing the way an engineer sees a system. Not how it looks. How it works.
A well-designed website with no traffic is a glorified business card. An expensive one. As B2B marketing experts, our job is to make sure the right people find you, understand what you do, and have a clear reason to get in touch. We do that through:
Longevity
26 Years. Still Here.
Agencies appear and disappear in this industry at a rate that should concern anyone signing a contract. We have been working in UK digital marketing since before Google dominated search, through every major algorithm shift, through the social media gold rush, through the AI scramble.
We're still here because the work is good. Not because the pitch is polished.
We'll tell you what's actually wrong with your digital presence, not what you want to hear. If the traffic is there but it's not converting, we'll say that. If the budget is being wasted, we'll say that too. 26 years in, we've found that honesty takes less time for everyone.