The B2B PPC Agency for High-Intent Lead Generation.

Stop paying for clicks that don't convert into contracts. We design and manage precision-targeted Google Ads campaigns that place your brand in front of decision-makers the moment they search for a solution. As a specialist B2B PPC agency, we don't just chase traffic. We focus on high-quality lead generation and a measurable return on your advertising spend.

Precision targeting

Precision Targeting for the Complex Sales Cycle.

In the B2B sector, a click is only valuable if it comes from the right person. You aren't looking for casual browsers. You are looking for procurement managers, directors, and stakeholders. Most agencies treat Google Ads like a retail tool, but we understand the nuance of the professional buyer journey.

Google makes it easy to spend money, but difficult to generate ROI. To make your campaigns work, you need an expert hand to navigate the complexities of "Expert Mode." As a premier B2B PPC agency in the UK, we use our 26-year technical heritage to ensure you pay the least amount possible for clicks while converting as many as possible into qualified leads.

How we work

Our Approach to Paid Search.

Search & Display for B2B

We specialise in capturing intent through the Google Search Network and building brand authority through the Display Network. Whether you need immediate leads or long-term brand awareness among a specific professional audience, we have the expertise to deliver.

Remarketing for Decision-Makers

B2B sales rarely happen on the first visit. We use advanced remarketing strategies to stay top-of-mind with prospects as they move through their research phase, ensuring 15DegreesNorth (or your brand) is the first choice when they are ready to buy.

Conversion-Optimised Landing Pages

A superb Google Ads campaign is useless if it leads to a poor landing page. Our team creates high-quality, conversion-focused landing pages with “killer” sales copy designed to solve the specific pain points of your B2B audience.

Transparent Fixed-Fee Management

Unlike many agencies that charge a percentage of your ad spend, we charge a flat, fixed management fee. This aligns our goals with yours. We aren’t incentivised to increase your spend unless it actually makes sense for your business. Your ad spend is paid directly to Google, keeping the process entirely transparent.

26 Years of Expertise

26 Years of Paid Search Expertise.

Our founder, Mark Nenadic, has been using Google Ads since its launch in 2000. He has written courses on the subject and managed hundreds of successful campaigns across the UK and the USA. When you partner with us, you are benefiting from over a quarter-century of technical knowledge.

We keep our reporting jargon-free and easy to understand. You will receive a transparent monthly report that breaks down your CTR, conversion rates and cost per acquisition. You will always know exactly what we have achieved and how it brings you closer to your business goals.

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The way we do things

The 15DegreesNorth Process.

Phase 1

Strategy and Structure

We spend the first week crafting a robust strategy and an airtight account structure. We don’t rush to put up half-ready ads. We take a thorough approach to planning highly structured campaigns designed for specific segments of your target audience.

Phase 2

Technical Tracking

Tracking conversions is crucial. We ensure your Google PPC tracking is set up correctly so we can determine exactly which keywords and landing pages are performing. Without accurate data, you are bidding in the dark.

Phase 3

Continuous Optimisation

We don’t believe in “set and forget” marketing. We run a 46-step optimisation checklist on all campaigns. We constantly monitor, test and tweak your ads to increase your return on investment.

PPC FAQs

Frequently Asked Questions.

Why do you charge a fixed management fee?

Most agencies charge a percentage of your ad spend, which creates a conflict of interest. Our fixed-fee model ensures our only goal is to make your campaign as efficient as possible. We want you to spend less to get more.

What is a "good" CPA for a B2B campaign?

A “good” Cost Per Acquisition depends entirely on your contract value. If a single lead can lead to a £50,000 contract, a £500 CPA is an incredible return. We work with you to define targets that make financial sense for your specific margins.

Do you manage ads on platforms other than Google?

While our primary expertise is in the Google Ads ecosystem (Search, Display and YouTube), we focus on where your B2B buyers are most active. For most professional services, Google remains the highest-intent platform for lead generation.

What is the "46-Step Optimisation Checklist"?

It is our proprietary internal process for account hygiene. We check everything from negative keyword lists and bid adjustments to ad schedule performance and landing page speed, ensuring no part of your budget is being wasted.

How do you stop my ads from showing to the wrong people?

We use aggressive “Negative Keyword” lists and precise demographic targeting. We filter out “job seekers,” “students,” and “DIY” searchers, ensuring your budget is reserved exclusively for professional decision-makers.