A Google Ads Agency for High-Intent B2B Leads.

Stop paying for clicks that don't convert into contracts. Our Google Ads agency designs and manages precision-targeted Google Ads campaigns that place your brand in front of decision-makers the moment they search for a solution. As a specialist B2B PPC agency, we don't just chase traffic. We focus on high-quality lead generation and a measurable return on your advertising spend.

Precision targeting

Precision Targeting for the Complex Sales Cycle.

In the B2B sector, a click is only valuable if it comes from the right person. You aren't looking for casual browsers. You are looking for procurement managers, directors, and stakeholders. Most agencies treat Google Ads like a retail tool, but we understand the nuance of the professional buyer journey.

Google makes it easy to spend money, but difficult to generate ROI. To make your campaigns work, you need an expert hand to navigate the complexities of "Expert Mode." As a premier B2B PPC agency in the UK, we use our 26-year technical heritage to ensure you pay the least amount possible for clicks while converting as many as possible into qualified leads.

How we work

How We Approach Google Ads.

Search & Display for B2B

We specialise in capturing intent through the Google Search Network and building brand authority through the Display Network. Whether you need immediate leads or long-term brand awareness among a specific professional audience, we have the expertise to deliver.

Remarketing for Decision-Makers

B2B sales rarely happen on the first visit. We use advanced remarketing strategies to stay top-of-mind with prospects as they move through their research phase, ensuring 15Degrees-North (or your brand) is the first choice when they are ready to buy.

Conversion-Optimised Landing Pages

A superb Google Ads campaign is useless if it leads to a poor landing page. Our team creates high-quality, conversion-focused landing pages designed to solve the specific pain points of your B2B audience. And because paid clicks only convert on a technically sound site, we'll often start with a technical SEO audit to flag the speed and structural issues draining your budget before we send traffic to it.

Transparent Fixed-Fee Management

Unlike many agencies that charge a percentage of your ad spend, we charge a flat, fixed management fee. This aligns our goals with yours. We aren’t incentivised to increase your spend unless it actually makes sense for your business. Your ad spend is paid directly to Google, keeping the process entirely transparent.

26 Years of Expertise

26 Years of Paid Search Expertise.

Our founder, Mark Nenadic, has been using Google Ads since its launch in 2000. He has written courses on the subject and managed hundreds of successful campaigns. When you partner with 15Degrees-North, you benefit from over a quarter-century of technical knowledge. Based near Peterborough, working with businesses across Peterborough and Cambridge, we provide hands-on Google Ads management with clear, jargon-free reporting.

You will receive a transparent monthly report that breaks down your CTR, conversion rates and cost per acquisition. You will always know exactly what we have achieved and how it brings you closer to your business goals.

Our Offer

More enquiries from Google Ads. Three ways to get there.

From paying Google every month with no idea what it brings in, to enquiries from businesses that can afford you. Pick how much of the work you want to do. The audit comes first either way, and it's free.

DONE FOR YOU

Managed

£1,500

from · per month + ad spend

More enquiries from businesses that can afford you. Without you touching Google Ads.

Know what every pound on Google brings back
Enquiries from decision-makers, not browsers
Stop paying for clicks that were never going to buy
A plan agreed in week one
A monthly update, with a short video

For B2B firms spending £1,000+ a month on Google with nobody in-house

Book a FREE audit →

DONE WITH YOU

Coached

£1,500

for 3 months · paid in full or £1750 split over 3 months

Your team runs Google Ads. We make sure it works.

An account set up to work from day one
Your person running it with confidence within three months
Mistakes caught in a week, not a quarter
A clear to-do list after every call
Answers by email between calls
The skill stays in your business

For B2B teams with a marketer who has a few hours a week and wants to own it.

Book a FREE audit →

DO IT YOURSELF

Self-Serve

£147

from · per month

Run Google Ads yourself, in less time, with fewer surprises. Ad-VantEdge is the software we built to run our own clients' accounts.

Spot problems before they cost you
Hours back every week
The same software we use on client accounts
Client pricing
Help to get started

For people who already run Google Ads and want it to take less of their week.

All tiers: no lock-in, 30 days notice. Switch tiers any time.

The way we do things

How Our Google Ads Agency Works.

Phase 1

Strategy and Structure

We spend the first week crafting a robust strategy and an airtight account structure. We don’t rush to put up half-ready ads. We take a thorough approach to planning highly structured campaigns designed for specific segments of your target audience.

Phase 2

Technical Tracking

Tracking conversions is crucial. We ensure your Google PPC tracking is set up correctly so we can determine exactly which keywords and landing pages are performing. Without accurate data, you are bidding in the dark.

Phase 3

Continuous Optimisation

We don’t believe in “set and forget” marketing. We run a 46-step optimisation checklist on all campaigns. We constantly monitor, test and tweak your ads to increase your return on investment.

Google Ads FAQs

Frequently Asked Questions.

Do I need a Google Ads management agency, or can I run it myself?

You can run Google Ads yourself, as Google makes initial setup easy. However, running profitable campaigns without wasting budget is much harder. Google's default settings often spend money on broad, non-converting searches. A specialist Google Ads agency protects your budget using precise targeting, negative keywords, continuous optimisation and advanced conversion tracking.

Why do you charge a fixed management fee?

Most agencies charge a percentage of your ad spend, which creates a conflict of interest. Our fixed-fee model ensures our only goal is to make your campaign as efficient as possible. We want you to spend less to get more.

What is a "good" CPA for a B2B campaign?

A “good” Cost Per Acquisition depends entirely on your contract value. If a single lead can lead to a £50,000 contract, a £500 CPA is an incredible return. We work with you to define targets that make financial sense for your specific margins.

Do you manage ads on platforms other than Google?

Yes. Google Ads (Search, Display and YouTube) is where most clients start, because for most professional services it remains the highest-intent platform for lead generation. Once a Google account is working and capped out, we also run Microsoft Advertising as a second channel. It reaches office-based decision-makers on Bing and lets you target by company, industry and job title using LinkedIn data, usually at a lower cost per click. Find out more about our Bing Ads agency service.

What is the "46-Step Optimisation Checklist"?

It is our proprietary internal process for account hygiene. We check everything from negative keyword lists and bid adjustments to ad schedule performance and landing page speed, ensuring no part of your budget is being wasted.

How do you stop my ads from showing to the wrong people?

We use aggressive “Negative Keyword” lists and precise demographic targeting. We filter out “job seekers,” “students,” and “DIY” searchers, ensuring your budget is reserved exclusively for professional decision-makers.