E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a Google quality framework used to evaluate how reliable and credible content and websites are.
- Experience: First-hand knowledge or practical involvement.
- Expertise: Demonstrated skill or knowledge in the subject.
- Authoritativeness: Recognition as a leading source in the field.
- Trustworthiness: Accuracy, transparency, and safety of the site/content.
Google uses E-E-A-T (especially for YMYL topics – Your Money or Your Life) to determine ranking quality. Strong author bios, clear sourcing, and transparent “About Us” pages help improve E-E-A-T.