CPA (cost per acquisition) is the average amount you spend to gain one new customer or lead. You calculate it by dividing the total campaign cost by the number of acquisitions. This metric helps you judge the efficiency of your marketing spend.
CPA (cost per acquisition) is the average amount you spend to gain one new customer or lead. You calculate it by dividing the total campaign cost by the number of acquisitions. This metric helps you judge the efficiency of your marketing spend.