GA4 (Google Analytics 4) is the main platform for measuring website and app performance. It focuses on events rather than sessions and gives you flexible reports on user journeys. Set it up properly so you capture accurate data for decision-making.
GA4 (Google Analytics 4) is the main platform for measuring website and app performance. It focuses on events rather than sessions and gives you flexible reports on user journeys. Set it up properly so you capture accurate data for decision-making.