ROAS (Return on Ad Spend) is a key advertising metric calculated as Revenue ÷ Ad Spend. For example, a ROAS of 4 means you earn $4 in revenue for every $1 spent on ads.
ROAS (Return on Ad Spend) is a key advertising metric calculated as Revenue ÷ Ad Spend. For example, a ROAS of 4 means you earn $4 in revenue for every $1 spent on ads.