LTV (Lifetime Value) is the total revenue a business can expect from a single customer throughout their entire relationship. It is a key metric for evaluating the long-term profitability of customer acquisition efforts and setting marketing budgets.
LTV (Lifetime Value) is the total revenue a business can expect from a single customer throughout their entire relationship. It is a key metric for evaluating the long-term profitability of customer acquisition efforts and setting marketing budgets.