Tongue In Cheek
At a glance
The Brief
A first in the personalised gifts space.
We were excited when the personalised gifts brand and company Tongue in Cheek Creations approached us to work with them. Until then, we had yet to work with a business or website in the personalised gifts space, and there is nothing we love more than a challenge.
The Challenge
Real messages, not clichés.
What we were impressed with was that rather than just offering the fairly bog-standard "I love you" and "congratulations" on their style of gifts, their whole selling point is that they do not offer the cliches and instead offer real messages with authenticity, warmth and a little bit of healthy cheekiness thrown in for good measure. Along with the traditional cards, their gifts consist of some of the most delicious chocolate, and, noteworthy as it's different from a lot of companies out there, Indian sweets.
Manjit and Rav from the company approached us to work on just about everything, which included:
- The website
- The branding and logo
- The SEO
- The Social Media
Web Design
A watertight brief, built to spec.
The great thing about working with Tongue in Cheek Creations was that they knew exactly what they wanted and provided what was an incredibly watertight and comprehensive brief.
This helped us to design, create and build a website that they could scrutinize and then we could adjust as necessary. There were a lot of elements that needed to be included and specific pages they needed that pushed our expertise to the max.
SEO
A strategy for a brand-new business.
When it comes to SEO, particularly on a new site for a new business that is trying to make its mark, the approach is very different compared to the approach we would take with an existing business. In addition to focusing on personalised gifts as the main keyword phrase, we also targeted wedding favours, as that is their secondary market.
Facebook and Social Media Marketing
Building an audience from scratch.
The third area that we worked on for Tongue in Cheek is another speciality of ours here at 15Degrees North – social media marketing, and in particular, Facebook marketing. As part of the work we did for the girls at Tongue in Cheek, we not only helped to set up the necessary profile pages for the business but handled the SEO for the social media accounts and helped with marketing strategies to draw in interested and potential customers.
It was a lot of fun working on this project and pushed our skills and expertise to the limit.
In Their Words
After four other agencies.
Our journey with 15Degrees started after we had been through no less than 4 other agencies! All had promised us they could deliver our vision, all had failed for a variety of reasons. Mark has a technical knowledge that is quite frankly unsurpassed and Adam is one of the most professional account managers we have come across. We work with them to this day and they handle all of our hosting and website needs.