Dofollow links are standard hyperlinks that do not carry the nofollow attribute. Search engines can follow these links, crawl the destination page and pass ranking value known as link equity. Most natural editorial links from reputable sites fall into this category.
Dofollow links play an important role in search engine optimisation because they help search engines discover new content and understand relationships between pages. When you earn dofollow backlinks from authoritative websites, you can improve your own site’s visibility and authority over time.
In practice, many site owners and human-centric testers check link attributes during audits to ensure the right signals reach the pages they want to rank. You can view the dofollow or nofollow status of a link by inspecting the page source or using browser extensions and SEO tools.
NoFollow / DoFollow
- NoFollow: Links that carry the nofollow attribute.
- DoFollow: Normal links without nofollow. These pass link equity and allow search engines to crawl and rank the linked page. Most editorial links are dofollow.