The B2B SEO Agency for Contracts, Not Clicks.
Most SEO gets you traffic. B2B SEO gets you the right traffic.
The people with the budget, the brief, and the authority to actually sign something.
As a specialist B2B SEO agency, we understand that your sales cycle doesn’t end with a click. Your buyers research for weeks, compare three competitors, and need to convince two other people before they pick up the phone. Every piece of your digital presence either supports that process or undermines it.
That’s the difference between rankings and revenue.
SEO Built for the Complex Sale
Most SEO agencies use a spray and pray approach. Huge volumes of traffic, impressive looking graphs, very little that actually converts. That works for retail. It doesn’t work when your buyer is a procurement manager who’s been researching for six weeks, a CEO comparing three shortlisted agencies, or a technical director who needs to understand your product before they’ll even book a call.
B2B SEO requires a different approach entirely.
We start with the technical foundations because none of the rest of it matters if your site is slow, poorly structured, or invisible to search engines. Then we build content that addresses the specific questions your buyers are actually asking at each stage of the process. Not generic traffic. The right people, finding the right answers, at the right moment.
That’s what we mean by SEO built for the B2B sale.
No Templates. No Packages. Built for Your Business.
Every campaign we build starts from scratch. Your competitors, your sales cycle, your current technical position. What works for a SaaS company in Manchester won’t work for a logistics firm in Leeds, and we’re not going to pretend otherwise.
We focus on four areas in every campaign. Not because it’s a framework we invented and gave a name to. Because these are the four things that actually move the numbers.
Technical SEO Auditing
SEO starts under the bonnet.
Most agencies run a surface-level check and call it an audit. We go through your site the way a QA engineer approaches a system. Architecture, crawlability, site speed, indexation, internal linking structure. Everything that affects how search engines read your site and how quickly they trust it.
Every issue we find gets logged and fixed in priority order. The things costing you the most get addressed first. Not the things that are easiest to fix.
That distinction matters more than most clients realise.
Keyword Research That Finds Buyers, Not Browsers
High search volume is not the goal. The goal is the right people finding you at the right moment.
We ignore keywords that bring the wrong crowd. The browsers, the students, the competitors checking your prices. We go looking for the specific phrases that procurement managers, technical directors, and CEOs type when they have a budget and a problem that needs solving.
Those terms are often lower volume. They are never lower value.
Competitor Intelligence
We all want to know what the competition is doing.
Before we touch your strategy, we go through your top three competitors properly. Where they’re ranking, what they’re targeting, where their traffic is actually coming from, and where the gaps are. The keywords they’ve ignored. The content they haven’t written. The technical problems they haven’t fixed.
Every weakness in their strategy is an opportunity in yours.
We’re not looking to copy what they’re doing. We’re looking to find what they’re not doing. That’s where the ground is easiest to take and hardest for them to defend once you’ve taken it.
Content and Links That Actually Build Trust
B2B buyers require proof before they commit.
They’re not buying a jacket. They’re signing a contract, defending a decision to their board, and staking their professional reputation on choosing the right supplier. Content that says “we’re experts” without showing it does nothing. We build content that proves it. Detailed, specific, useful to someone actually working through a real problem.
The links work the same way. A single mention from a respected industry publication does more than a hundred links from sites nobody’s heard of. We focus on relevance and authority, not volume. Where you get linked from matters. How many times matters considerably less.
One builds trust. The other fills a spreadsheet.
The 15DegreesNorth Process
Stage 1: Analysis
Before anything else, we make sure we can measure properly. We audit your website and your analytics setup so we know exactly where visitors are coming from, what they do when they arrive, and where you’re currently losing them. You cannot improve what you cannot measure accurately.
Stage 2: Research
We go through your industry and your top competitors properly. What they’re ranking for, where their traffic comes from, and where the gaps are. The overlooked keywords, the unanswered questions, the content they haven’t written. That research shapes everything that follows.
Stage 3: Planning
We build a specific plan. What existing content needs fixing, what new content needs creating, what technical issues need addressing first. Nothing vague, nothing left open. You’ll see exactly what we’re doing and why before we start doing it.
Stage 4: Creation
Content gets built around the specific questions your buyers are actually asking. Not generic industry topics. The searches that signal someone is working through a real decision and needs a real answer.
Refine and Improve
We monitor how everything performs against algorithm updates and real results. What’s working gets extended. What isn’t gets fixed. The strategy at month twelve looks different from the strategy at month one because the data tells us what to change.
26 Years. Still Getting It Right.
We registered 15dn.com in 2000. We then changed branding to 15degreesnorth a few years later. Since then we’ve worked through every major algorithm shift Google has thrown at the industry. Panda, Penguin, Hummingbird, Core Updates, AI Overviews. We didn’t read about them afterwards. We were in them, working out what changed and why, while a lot of the current crop of agencies didn’t exist yet.
When you work with us, you’re not just hiring a B2B SEO agency. You’re hiring a quarter-century of technical knowledge applied specifically to your campaign.
We won’t send you endless reports for the sake of it. You’ll get clear updates that tell you exactly what we’ve done, what it’s done to your numbers, and what we’re doing next. No jargon. No padding. Just the information you actually need.
Find Out Exactly Where You Stand
We will record a personalised video review of your website. What’s working, what’s holding you back, where your visibility gaps are, and what we’d fix first. Specific to your site, your sector, and your competition.
No call required. No obligation. Just an honest assessment of where your B2B SEO currently stands.
Leave your details and we’ll get it to you.
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Frequently Asked Questions
How do you find the right keywords for a niche B2B business?
We ignore the obvious high-volume terms and go looking for the specific phrases your buyers use when they’re close to a decision. The searches a procurement manager types at 4pm on a Thursday when they’ve been given a brief and a budget. Lower volume, higher value, and usually ignored by generalist agencies chasing the big numbers.
Can you guarantee a #1 ranking on Google?
No. Any agency that does is either lying or hasn’t read Google’s guidelines recently. What we can guarantee is that we’ll build genuine search authority in your sector, target the keywords that bring buyers rather than browsers, and be honest with you when something isn’t working. Results over promises.
What is "Topical Authority" and why does it matter?
Google trusts sites that prove they know their subject thoroughly. Not one good page. A body of content that answers the real questions your buyers are working through, from first search to final decision. When your site becomes the most useful resource in your niche, Google notices. So do your buyers.
Do you handle both On-Page and Off-Page SEO?
Yes. On-page covers everything inside your site: structure, content, technical setup, internal linking. Off-page is about building your reputation outside it, primarily through links from relevant, respected sites in your industry. Both matter. Neither works properly without the other.
Will SEO work if my industry is very technical?
Technical industries are often where SEO delivers the most. The competition is lower, the search terms are more specific, and the buyers are more serious. Our background in IT means we get up to speed on complex products quickly. We’ve never had to pretend to understand something we don’t. That matters more than most clients realise.