Stop Guessing. Start Growing.
Get a definitive B2B SEO audit and turn your website into a high-performance business asset. Is your website underperforming despite your best efforts? Many B2B firms find themselves stuck with a site that looks professional but fails to generate the qualified leads they expect. At 15DegreesNorth, we peel back the layers of your digital presence to find exactly what is holding you back. Our audit is a deep-dive diagnostic service that provides the technical solutions and strategic roadmap needed to dominate your search landscape.
Your Website: Asset or Liability?
Over time, B2B websites accumulate “technical debt.” Outdated architecture, broken internal logic and changing Google algorithms can all cause your rankings to slip. Because our roots are in IT consultancy, we perform a manual, expert-led investigation to identify these hidden revenue leaks. We don’t just point out problems. We provide the engineering-grade solutions required to fix them.
A 360-Degree View of Your Digital Health
We analyse your site across five critical areas to give you a 360-degree view of your digital health.
1. Technical Integrity and Indexing
If the foundation is cracked, the rest doesn’t matter. We audit your site’s engine to ensure search engines can index your value without friction. This includes a full crawl analysis to identify blocks, resolve 404 errors and redirect loops, and ensure your HTTPS security meets modern B2B standards.
2. Speed and Core Web Vitals
Slow sites lose high-value customers. We measure your performance against Google’s strictest speed metrics. We focus on loading efficiency, unoptimised assets and visual stability. Since the majority of B2B research now happens on mobile devices, we ensure your site is perfectly optimised for the mobile professional.
3. Content and Keyword Performance
We evaluate whether your content is actually serving your business goals. Our B2B SEO audit includes a keyword gap analysis to find high-value terms your competitors are ranking for, but you are not. We review your on-page optimisation to maximise click-through rates from decision-makers.
4. User Experience and Lead Conversion
Traffic is vanity, but conversions are sanity. We analyse how users interact with your existing design. Our navigation audit ensures your internal links lead users to a conversion point in as few clicks as possible. We also check your structured data and Schema to make your search results more attractive and clickable.
5. Backlink and Authority Profile
We look at your reputation across the wider web. This involves identifying toxic or spammy links that could be suppressing your rankings and spotting opportunities to earn high-quality authority from reputable sources in your specific industry.
No Data Dumps – Just Action
When you commission a B2B SEO audit from 15DegreesNorth, you receive a structured, prioritised Action Plan. We don’t believe in jargon-heavy reports that sit in a drawer. You get:
The Priority Matrix: A clear breakdown of “Quick Wins” versus “Long-term Strategy” so you know where to invest your budget first.
Technical Fix-List: Direct, logical instructions for your web team to resolve underlying code and server issues.
Content Strategy: A roadmap for what to write, what to update and what to prune to improve your topical relevance.
Get the Clarity Your Business Deserves. Stop wondering why your competitors are ahead of you. Let 15DegreesNorth provide the data and the strategy to overtake them.
Overtake Your Competitors with Data
Stop wondering why your rivals are ahead of you in the search results. With 26 years of technical experience, we provide the data and the strategy to help you reclaim your position at the top.
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Frequently Asked Questions
How often should a B2B company perform an SEO audit?
We recommend a comprehensive audit at least once a year, or whenever you notice a plateau in your traffic. Digital landscapes shift quickly and an annual check-up ensures “technical debt” doesn’t start suppressing your rankings.
What is "Technical Debt" in SEO?
It refers to the accumulation of small errors over time, such as broken redirects, slow scripts, or outdated plugins. These issues may seem minor individually, but together they signal to Google that your site is poorly maintained.
Will an audit interrupt my website’s live performance?
Not at all. Our auditing process is non-invasive. We use external crawling tools and diagnostic software to analyse your site without affecting the experience of your current visitors.
Do I need my own developer to fix the issues you find?
We provide a prioritised “Fix-List” that any competent web team can follow. However, because of our IT background, we can also discuss handling the technical implementations for you if you do not have an in-house team.
What is the difference between a free tool audit and your manual audit?
Free tools provide generic, automated reports that often miss context. Our B2B SEO audit is led by an expert with 26 years of experience, looking at your site’s logic, user journey and competitive landscape in ways a bot cannot.